The Power of Social Media Marketing

Social  - The Word itself says to connect and interact and Live together in a society

Media - The term Media which is the plural form of medium, refers to the communication channels through which we disseminate news, information, education, movies and other data etc. For Instance :- Newspaper, Internet, Social media apps, Television.

Marketing- The Activities or an action a company/organization does to promote the buying and selling of a product or services.

Social Media Marketing

Social Media as we know it today is different than a even a year ago, Social media a year from now will likely be different than now, Social media is always changing and growing moreover it has changed our ideas, the way we function as a society including the way we connect with one another. Platforms like Instagram, Facebook, Twitter, Snapchat took off businesses because these sites are able to change consumer behaviour and can easily target audience at more effective rate.

Social media's power is commendable as it gets you to reach people within a number of seconds of posting an ad, and making your ad reach out to your potential customers through these social media advertisement also drive traffic to your business.

These Social Media channels helps you attract the right customers with the right information at the right time and help you show your product/service or brand to the potential customers.

OMNI SOCIAL PRESENCE

From the marketing point of view "Omni Social Presence " refers to whatever vernacular you prefer, it ,means meeting your consumer on their terms. For instance if your customer is on Instagram then be on Instagram, if they are on youtube then be on youtube however Omni Social Presence or in other words omni channel marketing is not always about adding more media and marketing channels. In Broader terms, Companies spend their big chunk of time creating and developing omni present strategies but omni presence is not only about adding more key selling areas. Its about taking the time and making efforts to show your customers that your business/product or brand has the power to bulid a personal, honest and meaningful and mutually beneficial relationship. its all about showing audience that despite of their busy lives and plenty of options out there in the market, you are the company that interactively engages with them on their own terms.

In Order to be Omni Present, Your Brand/ Product or services demands having a consistent message an interactive engagement and a relevant benefit every time your audience experiences your brand or products- from first contact to final sale then your loyal follower 

KEY TAKEAWAYS

• Increases Brand Awareness
• Generate Leads and Boost Conversion 
• Learn from your competitors
• Helps in Track Social Media KPIs
• Encourages relationship with customers 
• Drive Website Traffic

Social Media Marketing Resources 

Social Media Marketing is always growing and evolving its algorithms moreover its always changing too so it becomes very imperative to keep up to date with all the changes & updates to make a mark on social media. So here sharing some resources to get you started :

• Social Media Marketing Guide (https://blog.hubspot.com/marketing/social-media-marketing)

           A complete beginners guide for creating and developing Social media marketing plans.

• Social Media Advertising Guide (https://www.bannerflow.com/inspiration/ultimate-guides/social-media-advertising/) Here is everything a marketer needs to know about advertising on social media.
• Social Media Marketing Blog (https://blog.hubspot.com/blog/tabid/6307/bid/5977/36-awesome-social-media-blogs-everyone-should-read.aspx ).This Blog covers all the social media strategies and tools.